Understand her

Brand X is the premier strategic business consultancy specializing in women consumers. We have conducted more than 3,000 women-focused projects across the globe.

DO YOU KNOW WHAT WOMEN WANT?

At Brand X, our clients invest in our intellectual capital because it increases their chances of success in the female market. We use proprietary research, predictive analytics, and competitive analysis to help our clients make more informed decisions and activate customer insights throughout the organization.

WHAT YOU GET WITH US.

When working with Brand X, you will be assigned a team of high-qualified market researchers, data analysts, business analysts, and strategy consultants with extensive experience in understanding women.

BRAND X DELIVERS:

  • Predictive data on the customer of the future, not just the customer of today
  • Information on who your most profitable customers are and how to reach them
  • Analytics and insights that drive not just marketing strategy, but business strategy
  • Concept testing to take the guess work out of how she will react
  • New technologies to provide innovative research and results
  • Segmentation analysis to create an experience that meets the needs of different personas
  • Activation and education to share insights throughout your organization from marketing to sales to customer experience

DIG DEEPER TO UNCOVER TRENDS, EXPLORE BEST PRACTICES, AND SEE HOW THE BRAND X PROCESS WORKS FOR CUSTOMERS JUST LIKE YOU:

DOES CLEAN + GREEN = MORE GREEN

DOES CLEAN + GREEN = MORE GREEN

A CPG company tests its new idea for a green cleaning product.

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THOUGHT FOR FOOD

THOUGHT FOR FOOD

CPG food manufacturer considers a meal planning app.

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BEAUTIFUL MINDS

BEAUTIFUL MINDS

Launching a new cosmetic product to the right groups of women.

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IF YOU HAVE TO ASK…

IF YOU HAVE TO ASK…

Luxury auto manufacturer uses analytics to allocate operational resources.

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WE’RE NOT KIDDING

WE’RE NOT KIDDING

Launching a new children’s line starts with deep analytics.

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THANKS FOR THE MEMORIES.

THANKS FOR THE MEMORIES.

Studying how women really use digital photo/video storage.

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BENEFIT FROM OUR INTELLECTUAL CAPITAL: