Brand X is a boutique data and analytics firm specializing in women’s purchasing habits. If women are crucial to the success of your business, you’ve come to the right place.
The Political Minefield of Marketing to Women
If this year’s Super Bowl commercials were any indication, you better have a deep understanding of the lens through which your female customers view your advertising.
When was the last time you saw so many #buy and #boycott hashtag campaigns spurned by a single commercial? Social media exploded with customers saying they were going to stop buying, continue buying, or start buying products based on that brand’s Super Bowl commercial. Women are the majority of purchasers and social media users, so their reviews were noteworthy.
Is Your Market Research Technology Keeping Up with Shopping Technology?
How will your customers’ shopping preferences change in the next 5 years? What does that future shopper look like? And what will she want from your brand, products and shopping experience?
Virtual Reality in the Health Care
While Virtual Reality has been around for many years, in the past decade it was most commonly associated with gaming. The introduction of Google Cardboard put Virtual Reality into the mainstream conversation and highlighted the many technological advances and applications available today. From military training to aeronautics, from virtual museum visits to driver education, the future applications of this developing technology are endless.
Are you offending women….
As brands, it is imperative to recognize the value of ad testing to gauge audience perception and opinion. Unfortunately, we often cut corners to meet tight deadlines or even evaluate the wrong audience. Sometimes it is important to test your campaign several times with different cultures, geographies and genders to ensure the intended message is being received in a way that is favorable and beneficial to the brand. Performing ad testing before a campaign launches is one of the most vital parts of the campaign process and adds quantifiable insight and direction. The old adage has never been more true, “There is no second chance to make a first impression.”