How opportunities arise and business grows when you UNDERSTAND HER.
These case studies are prime examples of how the type of insights and research that Brand X delivers can best prepare you to cater to the female consumer.
Beauty is skin deep – and nationwide.
A prominent provider of beauty supplies wishes to widen its customer base and expand market share. To do so profitably, it must seek new customers by better understanding their existing ones.
A very sticky situation.
After a small durable goods company works to develop a new glue product targeted toward children, they need to determine the optimal price and messaging for the product launch.
Thanks for the memories.
Seeking to expand its presence in the consumer digital storage category, a prominent electronics manufacturer wants to explore ideas that will address relevant consumer needs. But first, they need to know who their consumer is exactly, and how she uses digital storage.