How opportunities arise and business grows when you UNDERSTAND HER.
These case studies are prime examples of how the type of insights and research that Brand X delivers can best prepare you to cater to the female consumer.
Love your dishwasher?
Besides features and price points, there is not much an appliance manufacturer can do to really stand out in the durable goods category. One manufacturer seeks help as they launch a messaging campaign that goes beyond “features and functions” to create an emotional connection between consumers and their appliances.
Lookin’ good, Mom!
In the world of fashion, it can be tough to appeal to both moms and non-moms with the same brand. A major fashion retailer finds that to be the case with one of their brands and looks for a way, if any, to appeal to both groups without compromising the reputation of their brand.
Another one fights the dust.
A household goods company is coming off a challenging year due to heavy competitive activity and corporate cannibalization. The brand is also suffering due to slow product use-up and lower medial spending levels. This significant decline drives them to contract research to find out what is limiting product sales and usage.