Are you offending women….
As brands, it is imperative to recognize the value of ad testing to gauge audience perception and opinion. Unfortunately, we often cut corners to meet tight deadlines or even evaluate the wrong audience. Sometimes it is important to test your campaign several times with different cultures, geographies and genders to ensure the intended message is being received in a way that is favorable and beneficial to the brand. Performing ad testing before a campaign launches is one of the most vital parts of the campaign process and adds quantifiable insight and direction. The old adage has never been more true, “There is no second chance to make a first impression.”