How opportunities arise and business grows when you UNDERSTAND HER.
These case studies are prime examples of how the type of insights and research that Brand X delivers can best prepare you to cater to the female consumer.
Beautiful minds.
A woman is very selective about her health and beauty products, but once she chooses a product she also tends to be fiercely loyal. A cosmetics manufacturer recognizes the value and importance of investing in market and consumer research before finalizing development of its new cosmetics line.
A very sticky situation.
After a small durable goods company works to develop a new glue product targeted toward children, they need to determine the optimal price and messaging for the product launch.
Love your dishwasher?
Besides features and price points, there is not much an appliance manufacturer can do to really stand out in the durable goods category. One manufacturer seeks help as they launch a messaging campaign that goes beyond “features and functions” to create an emotional connection between consumers and their appliances.