WHY BRAND X

At Brand X, our clients invest in our intellectual capital because it increases their chances of success in the women’s market.

IT’S SIMPLE. YOU NEED INSIGHT AND EXPERTISE.

Research is useless if all you get is a pile of indecipherable numbers dumped in your lap. At Brand X, we deliver FEWER numbers and MORE insights. And we help you share those insights throughout your company to create a greater impact.

We are strategic partners that tell you what you need to hear. We make suggestions, recommendations, and sometimes very hard decisions. And we do it all by conducting next generation research on the largest consumer demographic in the world – the female consumer.

Go from guessing who your customer is to knowing who she is.

WORK WITH THE FOREMOST AUTHORITY ON FEMALE CONSUMER RESEARCH.

Brand X is recognized as one of the foremost authorities on female consumer research. We have our finger on the pulse of the female consumer. Brand X spent 3 years testing different research methodologies to determine the most effective techniques for generating insights into female consumers. When you work with us, you have access to our extensive experience, expertise and intellectual capital.

BRAND X INTELLECTUAL CAPITAL:

  • Over 3,000 women-focused research projects across the globe.
  • A client base that spans 7 continents. We translate findings and actions into over 60 languages.
  • Researchers and consultants well versed in marketing to, selling to, recruiting and retaining women.
  • 3 years of proprietary research on the best methodologies to uncover insights about women.
  • Breakthrough discoveries like methods and scenarios that increase customer memory recall.
  • Only women-focused firm to develop syndicated women’s research – pet peeves.
  • Only women-focused firm to create a predictive analytics process appended to market shifts in the women’s market.
  • Only geo-based social media buyer persona that exists on the market.
  • Proprietary process to understand the customer of the future.

Put our experience to work for you. Better outcomes are a direct result of better research.

USE NEXT GENERATION RESEARCH TO UNDERSTAND THE CUSTOMER OF THE FUTURE

Position your brand to take advantage of new opportunities and market changes. Be proactive rather than reactive. Brand X helps you win the business not only of the customer of today, but the customer of tomorrow. Understand how she thinks, acts, makes decisions and what exactly she will expect from your brand experience.

Brand X uses our extensive database to monitor the latest trends, societal shifts and technological advances to measure how they are affecting where, how and why women shop. We can help you better understand the challenges and opportunities of today and the days ahead.

Optimize for today. Innovate for tomorrow.

UNLOCK THE FULL VALUE OF YOUR RESEARCH

There are two keys to getting the most value from your research:

1. Start by asking the right questions and determining the methodology that can best deliver the answers.

2. End by making sure the insights and knowledge gained are shared throughout your organization to create the biggest impact.

At Brand X, we start by asking: What do you want to know? And how will you use the information?

We can then go to our toolbox of next generation research methodologies to determine what type of research will create the most robust data sets. This results in more accurate, valuable and actionable insights based on your key objectives.

BRAND X RESEARCH IS MORE VALUABLE BECAUSE WE:

  • Ask the right questions.
  • Have deep expertise conducting over 3,000 research studies on women.
  • Approach research from a business strategy perspective.
  • Design research to provide insights that are actionable.
  • Think and act like a management consultancy but with a research-first approach to provide better intelligence.
  • Understand the competitive landscape and how it affects your market share.
  • Understand where you are losing marketing share, who you are losing it to, and what you can do about it.
  • Focus on understanding your current customers, but also undertaking the customer of the future.
  • Alert clients to trends that can have the biggest impact on their future growth.
  • Segment your customers so you know not just how they are similar, but how they are different and how to meet the needs of each segment.
  • Help you define your most profitable customers and how to reach them.
  • Have a process to share the knowledge and insights throughout the whole organization.

YOU HAVE YOUR RESEARCH REPORT…NOW WHAT?

So you just received the research report. Now what? Who do you meet with? How do you use the information? How is it going to change behavior and have an impact? How is it going to be disseminated outside of executive management to employees involved in day to day operations? And how do you make it relevant to different departments and stakeholders?
Too many research reports go to shelves or hard drives to die. Brand X can bring your research to life and share it throughout your organization. (call out)

Brand X advisory, education and knowledge sharing services help share key insights to everyone on your customer experience team from marketing to sales to operations.

Brand X has a process for sharing knowledge and making the knowledge applicable and actionable to different departments and stakeholders – everyone who touches customers, and even those who have indirect contact.

This knowledge sharing and alignment results in a more consistent holistic customer experience. Ask how our expert consultants can help you get the most from your research. Contact Us.

BENEFIT FROM OUR INTELLECTUAL CAPITAL: