We compare your organization’s goals with your efforts… and develop a customer-feedback-based research strategy to generate insights to fill the gap.
BUILDING YOUR CUSTOMER-FEEDBACK RESEARCH STRATEGY.
The better you know what drives women, the more likely you are to connect with them and maintain them as loyal customers.
Guided by the experience of over 3,000 women-focused research studies, our team has developed a proprietary process for gathering feedback as to how women think, act, feel and make purchasing decisions. Insights are then gleaned from the customer feedback, enabling you to make better business decisions and create customer experiences designed specifically for your unique customer.
1. IDENTIFY CUSTOMER-FOCUSED BUSINESS OBJECTIVES
The first step is clearly defining your goals. What is the impact you want to have on your business and on your customers? What are the numbers you need to hit? How will you measure success? And how will you achieve all of this by creating a better experience for your customers?
2. DETERMINE THE CUSTOMER INFORMATION YOU NEED TO KNOW
What information do we need to gather from your customers to achieve your objectives? How much of this data do you already have, and which will need to be newly gathered? What questions do we need to ask customers? Most importantly – once we have all the information we need, how will it be used?
3. IMPLEMENT ROSTER OF RESEARCH TOOLS TO UNCOVER IMPACTFUL INSIGHTS
We select which research tools and technologies are best suited to uncover the customer feedback and data you need. Too many companies start by saying, “we need focus groups” or “we want online surveys” but are then disappointed with the results. At Brand X, we utilize a lot of tools and customize each research methodology based on the robust data you require. Your goals should dictate the methods used, not vice versa.
4. INITIATE PROPRIETARY PROCESS FOR FEMALE-BASED MARKET RESEARCH
Customer feedback and data is transformed into insights through our proprietary research process – which results in you having a much more valuable understanding of female consumers – who they are and what they want. We spent 3 years discovering what does and doesn’t work in women-focused customer research, and we bring that expertise and intellectual capital to all of our research projects. So whether we are performing online discussion panels, monthly customer satisfaction surveys, or high-tech, virtual reality simulated shopping sessions… we are doing it all for the same reason. To help you UNDERSTAND HER.
5. SHARE AND OPERATIONALIZE KNOWLEDGE THROUGHOUT YOUR ORGANIZATION
After the insights have been distilled from the feedback, the Brand X team then helps you communicate them throughout your organization. We provide advisory, education, and knowledge sharing services to ensure that the key insights are heard and understood by your key personnel so you can make your entire customer experience more customer-centric.
Our process has been fine-tuned to help you create a more streamlined customer experience by making insights applicable to multiple groups across your organization – marketing, sales, product design, customer experience, and others. Get everyone on the same page and get more value from your research. Once you finish the process, you can use the insights and activation results to inform new business strategies. Then, simply repeat the cycle for ongoing customer feedback that allows you to optimize for today and innovate for tomorrow.
LET YOUR CUSTOMERS TELL YOU WHAT THEY WANT.
The sooner you build a customer feedback strategy, the sooner you’ll gain a better understanding of your most loyal and profitable customers. Contact the Brand X team today and let’s discuss how our process can tell you everything you need to know about your customers.