How opportunities arise and business grows when you UNDERSTAND HER.

These paradigms are prime examples of how the type of insights and research that Brand X delivers can best prepare you to cater to the female consumer.

Mirror, mirror…

Mirror, mirror…

A top 100 health and beauty company starts an initiative – add a new product to its personal care line. While they can see the financial benefits of extending their product line, they also realize the benefits of substantial due diligence before committing the necessary resources to a new product launch.

Does clean + green = MORE green?

Does clean + green = MORE green?

A CPG manufacturing company develops a concept for a new green household cleaning product. But they have seen several competitors fail in the same space. They want to determine demand for the product, and identify the target consumer, before they put all their eggs in one bucket.

Stovetop cleaner gets a do-over.

Stovetop cleaner gets a do-over.

A household cleaner company wants to change its packaging design and label to jump-start stagnant sales, improve its shelf-appeal vs. the competition, and reduce packaging costs.

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