How opportunities arise and business grows when you UNDERSTAND HER.
These case studies are prime examples of how the type of insights and research that Brand X delivers can best prepare you to cater to the female consumer.
![Thanks for the memories.](https://brandxresearch.com/wp-content/uploads/2016/08/storage-1.jpg)
Thanks for the memories.
Seeking to expand its presence in the consumer digital storage category, a prominent electronics manufacturer wants to explore ideas that will address relevant consumer needs. But first, they need to know who their consumer is exactly, and how she uses digital storage.
![Lookin’ good, Mom!](https://brandxresearch.com/wp-content/uploads/2016/08/mom.jpg)
Lookin’ good, Mom!
In the world of fashion, it can be tough to appeal to both moms and non-moms with the same brand. A major fashion retailer finds that to be the case with one of their brands and looks for a way, if any, to appeal to both groups without compromising the reputation of their brand.
![Another one fights the dust.](https://brandxresearch.com/wp-content/uploads/2016/06/household-1.jpg)
Another one fights the dust.
A household goods company is coming off a challenging year due to heavy competitive activity and corporate cannibalization. The brand is also suffering due to slow product use-up and lower medial spending levels. This significant decline drives them to contract research to find out what is limiting product sales and usage.