How opportunities arise and business grows when you UNDERSTAND HER.
These paradigms are prime examples of how the type of insights and research that Brand X delivers can best prepare you to cater to the female consumer.
Thanks for the memories.
Seeking to expand its presence in the consumer digital storage category, a prominent electronics manufacturer wants to explore ideas that will address relevant consumer needs. But first, they need to know who their consumer is exactly, and how she uses digital storage.
Lookin’ good, Mom!
In the world of fashion, it can be tough to appeal to both moms and non-moms with the same brand. A major fashion retailer finds that to be the case with one of their brands and looks for a way, if any, to appeal to both groups without compromising the reputation of their brand.
Another one fights the dust.
A household goods company is coming off a challenging year due to heavy competitive activity and corporate cannibalization. The brand is also suffering due to slow product use-up and lower medial spending levels. This significant decline drives them to contract research to find out what is limiting product sales and usage.