How opportunities arise and business grows when you UNDERSTAND HER.
These paradigms are prime examples of how the type of insights and research that Brand X delivers can best prepare you to cater to the female consumer.
A vitamin manufacturer wants to test the effectiveness of a different shelf display design – trying a vertical set (brands and private labels arranged in vertical blocks) vs. the current checkerboard layout (private-label SKUs adjacent to branded SKUs) they currently use in retail stores.
Walk a mile in her shoes.
The leadership of a women’s shoe retailer wants to implement a new marketing and advertising campaign. Before developing the campaign, the company wants to identify its core target customers and build the campaign to meet their lifestyles and expectations.
Thought for food.
A CPG food manufacturer with high name recognition has an idea to launch a meal planning app. But before they do, they want to better understand the meal preparation process and what meal planning issues are most important to families (especially moms).