How opportunities arise and business grows when you UNDERSTAND HER.
These case studies are prime examples of how the type of insights and research that Brand X delivers can best prepare you to cater to the female consumer.
![Vitamin CPG.](https://brandxresearch.com/wp-content/uploads/2017/02/vc.jpg)
Vitamin CPG.
A vitamin manufacturer wants to test the effectiveness of a different shelf display design – trying a vertical set (brands and private labels arranged in vertical blocks) vs. the current checkerboard layout (private-label SKUs adjacent to branded SKUs) they currently use in retail stores.
![Walk a mile in her shoes.](https://brandxresearch.com/wp-content/uploads/2016/12/walk_mile.jpg)
Walk a mile in her shoes.
The leadership of a women’s shoe retailer wants to implement a new marketing and advertising campaign. Before developing the campaign, the company wants to identify its core target customers and build the campaign to meet their lifestyles and expectations.
![Thought for food.](https://brandxresearch.com/wp-content/uploads/2016/12/food.jpg)
Thought for food.
A CPG food manufacturer with high name recognition has an idea to launch a meal planning app. But before they do, they want to better understand the meal preparation process and what meal planning issues are most important to families (especially moms).