How opportunities arise and business grows when you UNDERSTAND HER.
These case studies are prime examples of how the type of insights and research that Brand X delivers can best prepare you to cater to the female consumer.
![Thought for food.](https://brandxresearch.com/wp-content/uploads/2016/12/food.jpg)
Thought for food.
A CPG food manufacturer with high name recognition has an idea to launch a meal planning app. But before they do, they want to better understand the meal preparation process and what meal planning issues are most important to families (especially moms).