How opportunities arise and business grows when you UNDERSTAND HER.
These paradigms are prime examples of how the type of insights and research that Brand X delivers can best prepare you to cater to the female consumer.
Thought for food.
A CPG food manufacturer with high name recognition has an idea to launch a meal planning app. But before they do, they want to better understand the meal preparation process and what meal planning issues are most important to families (especially moms).