How opportunities arise and business grows when you UNDERSTAND HER.
These case studies are prime examples of how the type of insights and research that Brand X delivers can best prepare you to cater to the female consumer.
A woman is very selective about her health and beauty products, but once she chooses a product she also tends to be fiercely loyal. A cosmetics manufacturer recognizes the value and importance of investing in market and consumer research before finalizing development of its new cosmetics line.
If you have to ask…
A leading luxury automobile manufacturer announces an exciting redesign for its flagship vehicle. While only a relatively small number of vehicles are expected to be sold, the news generates a large volume of inquiries, stretching operational resources.
We’re not kidding.
The internet has changed merchandising forever. An emerging online retailer of children’s clothing wants to launch a new line of accessories via their website. Where do they start? With analytics – and a deeper, clearer understanding of their current customers and product offerings.